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Raymond Chabot Grant Thornton
2017
The redesign of the Raymond Chabot Grant Thornton website was initiated as part of a global repositioning of the company’s digital strategy. The company’s core values and its unique relationship with the entrepreneurial sphere in Quebec guided the positioning. The reinvention of the brand identity is a result of the company’s desire to position itself as the point of reference in entrepreneurship in the province, ensuring that the reality, needs and objectives of the rebranding resonated with the target.
More
Mandate
Strategy, UX, web design and developmentClient
RCGTA new era
for the company
The new website is proving to be very effective. It marks the beginning of a new era for the company, which has recorded remarkable results since its launch.
Six months after its unveiling, the website attained impressive figures for its main targeted conversions, making it a resounding success for the network as a whole!
Content experience that is enhanced and regional
User’s personalized experience begins as soon as they enter the site, while a tool that detects the user’s IP address provides them with geolocated content that is specific to the services and events in the user’s region. Raymond Chabot Grant Thornton has always maintained a major regional presence and this feature creates a close link between experts and their clients, while exhibiting their presence on the ground.
A substantial content bank
The content bank was designed with the goal of improving selection as much as possible and offering a very human-focused experience, as well as a more direct relationship with the experts at Raymond Chabot Grant Thornton.
Expert advice
The new platform helps to strengthen the links between experts, entrepreneurs and SME business leaders throughout the province. These leaders are Raymond Chabot Grant Thornton’s primary target in terms of marketing and digitization.
Your needs
Users are quickly directed to a range of solutions curated by the experts themselves. The site now offers targeted solutions through continuous pages of content and always provides links to relevant editorialized advice.
News and events
Featured topics on the site include: events hosted and organized by Raymond Chabot Grant Thornton, as well as the latest news about assurance, taxation, consulting services, and business recovery and insolvency.
Direct access to the experts
Raymond Chabot Grant Thornton stands out among its peers thanks to its human approach and its close relationship with its customers. Accordingly, most of the site’s calls to action are consistent with this methodology. The expert content was formatted in order to humanize the user’s digital experience.
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