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Oasis
2019
Everything About Juice is a content platform that responds to all of consumers’ questions about Oasis 100% juice. It demystifies the manufacturing, preservation, ingredients and facts and benefits of the different products in a fun, interactive format that aims to offer accurate and credible answers with full transparency.
More
Mandate
Strategy, interactive design and web developmentClient
LassondeYour little dose
The digital campaign Goodness in a Gulp was the premise of the content platform Everything About Juice. The campaign presented several pieces of micro content in different formats broadcast on social media platforms and shared information on the facts and benefits of Oasis 100% juice. The artistic direction was eclectic, colourful and playful and the content offered short answers to consumers’ most frequently asked questions.
Varied questions
The creation of this campaign opened the door to several other more elaborate questions and answers tied to complementary themes that interest consumers. There was a real possibility of expanding the project and enlarging the scope of the answers by offering a website that demystifies the manufacturing, preservation, ingredients and benefits of Oasis 100% juice.
What is the difference
in the nutritional profile
between juice and fruit?
Does Oasis
100% juice contain
added sugar?
What are the different
steps in the production
of Oasis 100% juice?
What are the best tips
for increasing your consumption
of fruits and vegetables?
Your juice from A to Z
From the outset, we agreed on the importance of offering in-depth, complete and credible answers to questions related to the product, with some being at the forefront of current affairs. It plays the role of a traditional FAQ, but the content format and artistic direction give it a distinctly creative flavour!
Categorization of the content
The content organization has been done in collaboration with the Oasis team. It allowed us to create broad navigation categories that are clear and intuitive and to follow a search engine optimization strategy.
Manufacturing and preservation
Nutritional profile
Ingredients
Facts and benefits
Content for
each question
Each question was considered as unique content! Animations, illustrations, quizzes, blog articles, photos: each answer was conceived based on the key information to be shared and the specific function of the content in the platform.
A flamboyant artistic direction!
The project’s artistic direction is purposefully eclectic, presenting an intense, flamboyant and contrasting colour palette. The original idea of the micro content shared as part of the Goodness in a Gulp campaign was retained so that it could all be in a single grid on the Everything About Juice platform.
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