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Dada-Data
Interactive Experience
100 years of the Dada Movement
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Dada-Data
2016
DADA-DATA is a digital documentary exhibiting a series of flurried interactive exercises. It is six DADA Hacktions and an online anti-museum, called DADA-Dépôt. This is a dustless tribute, a purely connected documentary that is guided by and for Dada’s essence. Being a modern narrative, Dada-Data is a patchwork of hypertext, Twitter and manifestos, Instagram and plugged in ReadyMades, making it a living, viral, animated tribute. At its core, it is hijackings, self-destruction, and derision. It is a commentary on our modern age, with Dada being at war with its own era.
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Mandate
Conception, branding, design and interactive developmentClient
SRG SSR, ARTE, davduf and Anita HugiAwards
Pushing for revolution
DADA-DATA is a project that is loyal to the boundless spirit of the artistic revolution that left a permanent mark on the 20th century.
Six hacktions & one anti-musem
DADA-DATA is offering Internet users the chance to restore the Dada spirit starting today via Hacktions and an online anti-museum.
DADA Tweet poetry
140 symbols, a thousand senses, your voice, a thousand voices. By tweeting with the hashtag #DADADATA, globally, we will be united in a simultaneous poem. And what better way to speak to the absurdity of our modern world, where everyone is talking, but nobody is listening.
DADA Tweet poetry
140 symbols, a thousand senses, your voice, a thousand voices. By tweeting with the hashtag #DADADATA, globally, we will be united in a simultaneous poem. And what better way to speak to the absurdity of our modern world, where everyone is talking, but nobody is listening.
DADA ReadyMade
Three, 3D printers are installed at the Cabaret Voltaire in Zurich, the very birthplace of the Dada crusade. Every day, each one of them makes a DADA object.
DADA ReadyMade
Three, 3D printers are installed at the Cabaret Voltaire in Zurich, the very birthplace of the Dada crusade. Every day, each one of them makes a DADA object.
DADA Block
An extension that replaces all online ads with authentic Dada adverts! Some social media users have even gone so far as to post screenshots of them using DADA-BLOCK.
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Before
After
After
DADA Gram
Viewers describe the modern word using a picture from their Instagram accounts. By putting their clichés in original DADA collages, they create a global fresco.
DADA Gram
Viewers describe the modern word using a picture from their Instagram accounts. By putting their clichés in original DADA collages, they create a global fresco.
DADA Gafa
Watch out Google, Apple, Facebook, and Amazon! DADAs are here. To experience a truly absurd confrontation, visitors bring their cell phones and place them in front of their screens to liberate themselves.
DADA Dépôt
Much like the Dada movement, the Dépôt was fortuitous in accidentally arranging the movement’s flagships from the outset. The Dépôt is driven by a need to evolve and is constantly updated with new works, thanks to its close collaboration with many prestigious museums.
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DADA was a bomb. Who would want to pick up the pieces? DADA Depot is constantly expanding. And ever-changing, never the same.
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