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Coup de cœur
Coup de cœur
francophone
Brand Expression
Playfulness, Audacity and Creation
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Coup de cœur francophone
Since 2012
The love affair between Akufen and Coup de coeur francophone began in 2012. Since then, the two teams have been collaborating to develop the festival’s artistic direction from year to year, constantly pushing the limits of extravagance with its colourful flamboyance. Stretching from Montreal to the four corners of Canada, the brand remains rooted in its values of audacity, creativity and playfulness, all of which have led to the event’s prominence.
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Mandate
Branding, printed design, interactive design and web developmentClient
Coup de coeur francophoneAwards
A celebration of francophone song
Coup de coeur francophone has helped sine the spotlight on a number of musical discoveries for more than 30 years, and is an institution in the music industry. The artists they reunited from Quebec and abroad bring warmth during the particularly grey and cold month of November in Montreal, before they leave the city to pursue their musical mission overseas. Its program surprises from one season to the next – it is anything but conventional. This is its trademark.
An annual happening
A festival of such scale requires the creation of an effective digital platform, printed material and one-off campaigns. Each season implies the production of poster campaigns and televised and digital advertising. The artistic direction is refreshed annually, offering increasingly surprising and unique pieces that are meant to captivate the attention of the audience and festival-goers.
A creative, flamboyant approach
The festival's artistic direction is revisited annually, strongly influenced by current trends, the annual program, and previous editions for a singular approach year after year. Trust is at the center of the relationship between CCF and Akufen's artistic team, resulting in an eclectic, flamboyant and assumed signature that promotes both established and emerging musical acts.
A new site for its 30th anniversary!
The festival’s website was revamped on the verge of its 30th year of existence in 2016 to offer new features to festival-goers. Obviously, the artistic direction got refreshed and the user experience was significantly improved to meet festival-goers' needs. But the schedule was also revamped, the artist profiles highlighted, and the conversion upgraded to boost ticket sales. Not to mention the mobile version, which was optimised to respond to the site usage habits of the festival’s target audience.
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