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Brio Conseils
2018
Brio Conseils is a management boutique that supports the transformation of leaders and organizations. Deeply human, their approach puts co-creation and collaboration at the forefront of every step of the process. We assisted them in the creation of their new brand image and their digital roll-out. Based on the team’s vision, our work consisted of making the company’s intrinsic qualities shine and of transmitting through images their reputation for on-the-ground excellence.
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Mandate
Branding, strategy, design and web developmentClient
Brio ConseilsPhotographic approach
The photography direction is on one hand very editorialized and content-based, and on the other, very human to reflect Brio’s values. The on-the-ground presence of experts, as well as their special client relationships, had to be at the heart of the website’s visuals.
A multi-faceted brand image
A collection of icons inspired by the brand image was created to enhance the visual delivery of the team’s presentations. It consists of a central tool in the counsellors’ daily work and of an integration of the brand image into the documentation presented to and left for the clients of the management boutique.
The site design retains the circle by integrating it into several graphic elements.
An integrated vision of the brand
Redesigning the website and refreshing the brand image allowed an integrated vision for Brio to be proposed by applying a graphic and editorial touch worthy of its “management boutique” title. The new website offers simplified navigation, more intuitively organized content and a strong presence of the brand’s values.
A personalized mobile version
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